Social Media Strategy: Grow Sales, Build Brand, or Both?

This is a great article I found on Social Media Today. Personally, I think that social media is for branding as well as for growing sales and cultivating long lasting relationships. Staying social with your consumers is the way to turn customers into lifelong supporters, and that's the whole point isn't it??

Here's the link to the article:

Social Media Strategy: Grow Sales, Build Brand, or Both? Social Media Today