Check out this great article which gives facts and figures on the why and how people like to follow their favorite companies on social media. I firmly believe that this sort of brand building is essential for any business large or small and here you have statistics that back up this claim!
Take a read here and thanks to EngageSciences.com
http://www.engagesciences.com/readytoland/2010/09/why-do-we-follow-companies-on-social-media
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